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Co-Marketing: Co-marketing is when two companies collaborate on promotional efforts for a co-branded offer. Both companies promote a piece of content, which can be in the form of an ebook, whitepaper, research study, or any other gated content. Users are directed to a landing page where they can access the content upon providing their contact details. The resulting leads are then shared between the two companies.
Social Syndication: This technique is sometimes called “content swapping” and involves two brands agreeing to promote each other’s content on their own social media channels. This is a fairly simple and easy-to-implement strategy because sharing content on social media doesn’t take much effort. However, the opportunity for enhanced exposure makes this tactic hard to ignore.
Press Releases: Press releases distributed to various online media outlets, in some cases for free, and in other cases for a nominal fee. This content works best when your company has a new product available or some other piece of company news that your audience might find interest. It is written as a news-style article that links back to your brand’s website. Optimize press releases for lead generation by including links to an appropriate landing page where you can collect user contact information.
Guest Blogging: A guest blog is when an author creates unique content to be published exclusively on another brand’s website. It’s a great way to build backlinks and enhances your search placement online as well. Having said this, your main objective for guest blogging should be to drive relevant traffic and to build trust and authority for your brand. Backlinks should be acknowledged as a nice bonus.
Paid Syndication: For a fee, you can partner with a content syndication service to advertise or push your branded content onto specific sites. The service can also recommend your content on relevant websites that fit the demographic you want to target. Popular syndication networks include Outbrain, Zemanta, and Taboola.
Blogs That Publish Syndicated Posts: This is where brands approach relevant syndication sites to republish their content. It can either be done through an entire article, part of an article or an RSS feed. Popular marketing syndication sites include Business2Community, Social Media Today, and Mashable.
Call VBL Search Engine Specialist today to start distributing your content to a wide range of relevant websites.
Enhance Your Online Presence & Engage More Customers With VBL. Schedule an appoinment with us today!